Our research is customized to cater to the unique needs of each of our clients. Here is a sample framework of Spire’s work to advise on export promotion in Southeast Asia. 

• Identifying client’s needs: the client represents the world’s largest bloc of raisin producers, and had been losing market share to low-cost suppliers in Southeast Asia
• Objectives: Spire sought to determine the position of the client in Malaysia, the Philippines, Singapore and Thailand in order to recommend market growth strategies
• Methodology: 
  • Secondary data search and analysis pertaining to the raisins market in ASEAN
  • In-depth interviews with expert and trade customers, spanning importers, wholesalers, retailers, bakeries, confectionaries, raisins food manufacturers, and food-service providers
  • Retail observation at retail outlets of various types retailing raisins and raisins products
• Deliverables and Outcome:
  • Spire delivered a report analyzing salient features of the market landscape for the trade and provided recommendations for marketing strategies that could be undertaken by the association to stimulate exports. 
  • Our client used Spire’s report to evaluate its budget allocation and adjust marketing and promotional activities accordingly for each market