Customer Decision Dynamics Analysis

Customer purchase decisions are complex. Spire assists companies in deciphering business-to-business (B2B) and consumer purchase decision dynamics.

We take all aspects of the business decision cycle into consideration. We believe that this would allow you to make more informed strategic decisions, as well as enable you to design and execute the right marketing mix, maximize advertising and promotion ROI, optimize pricing, pre-empt competitive threats, test messaging and collaterals as well as train your sales force.
A B2B Customer Decision Dynamics Model:

Other Capabilities under Customer Trends

Consumer Research

Consumer research forms the foundation of many marketing departments. Spire offers both quantitative and qualitative research techniques.


Ethnography is an off-shoot of the social science discipline of anthropology. It refers to the study of naturally occurring social interactions, behaviors and perceptions.