Consumer Research

Consumer research forms the foundation of many marketing departments. Spire offers both quantitative and qualitative research techniques across all emerging market countries, which we cover. Going beyond mere fieldwork capabilities, Spire’s consultants are well-versed in the nuances of translation, questionnaire design, briefing, interview execution and interpretation of results in the context of Asian as well as emerging market languages and cultures.

Other Capabilities under Customer Trends

Customer Decision Dynamics Analysis

Customer purchase decisions are complex. Spire assists companies in deciphering business-to-business (B2B) and consumer purchase decision dynamics.


Ethnography is an off-shoot of the social science discipline of anthropology. It refers to the study of naturally occurring social interactions, behaviors and perceptions.