Customer Trends

Spire provides in-depth information on trending consumer behaviour. Compiled in Asian and other emerging market languages by Spire's experienced consultants, the analysis helps companies plan their market entry strategy or reposition their existing brand in the market.

Consumer Research

Consumer research forms the foundation of many marketing departments. Spire offers both quantitative and qualitative research techniques.

Customer Decision Dynamics Analysis

Customer purchase decisions are complex. Spire assists companies in deciphering business-to-business (B2B) and consumer purchase decision dynamics.


Ethnography is an off-shoot of the social science discipline of anthropology. It refers to the study of naturally occurring social interactions, behaviors and perceptions.