SPIRE SIGN IN Register

Media Coverage

Spire's six most recent media appearances.

Emerging trends, product categories and problems for the Silver indust...
Renewable Energy- Vietnam’s up-and-coming energy source
Renewable Energy- Vietnam’s up-and-coming energy source
Gazing into the crystal ball for 2020
Gazing into the crystal ball for 2020
Asia-Pacific silver industry ripe with opportunities
Asia-Pacific ripe for silver market opportunities
Will US-China tensions erode global growth?
Success factors for competitive economies
Success factors for developed economies

Tiger waiting to pounce

The Edge
12 December 2005

Tiger waiting to pounce

Synopsis

Spire’s research was cited in The Edge on the 12 Dec 2005 (pg 20) on an article that detailed how Asia Pacific Breweries wants to make Tiger beer a pan-Asian brand.

For the fiscal year to September 2005, APB spent $247.17 million on direct and indirect marketing, up 4.3% year-on-year (y-o-y). That’s 17.2% of its total revenue.In comparison, the marketing expenditure of global brewers broadly ranges from 8% to 15% of total sales, says Leon Perera, managing director of Spire Research and Consulting. 

As an illustration, Anheuser-Busch, which brews Budweiser, spent US$2.59 billion ($1 approx US$0.60) on marketing, distribution and administrative expenses in 2004, 15.2% of its sales. Of this, Perera reckons some US$1.5 billion would have been for marketing.

Back to Top

Back to Home
BTBTBTBTBTBT