Spire led ASEAN team to Identity Preserved International Summit in Hawaii
January 13, 2023
In January 2023, Specialty Soya, and Grain Alliance (SSGA) hosted its first ever Identity Preserved International Summit in Hawaii, USA. More than 100 buyers, sellers, processors and users of high-quality grains and oilseeds attended the 3-day event.
Identity Preserved (IP) is an assurance plan and a brand mark developed by SSGA, a US-based association of field crop producers. The prime focus is to bring these IP crops and their products worldwide.
Topics discussed at the event included ocean shipping trends, the future of seed, and innovation in manufacturing. There was also a workshop on the IP assurance plan and brand mark.
Spire Research and Consulting led a team of 18 food importers and manufacturers from ASEAN countries, including Indonesia, Malaysia, Thailand and Vietnam, to the event. It was a great opportunity for the IP suppliers to engage with the delegates and discuss market trends of the region. Prior to this event, Spire also actively supported SSGA’s IP international launch in Asia in November 2022, which included business matching of top food manufacturers with US exporters.
For media enquiries, please contact:
Manager, Group Marketing Communications
Spire Research and Consulting
Phone: (65) 6838 5355