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SpirE-Journal 2011 Q4

Spire E-Newsletter Q1 2011

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Spire E-Newsletter Q1 2011

Spire attended HOME’s 6th Anniversary Gala Dinner

On 12th December 2010, Spire joined the Humanitarian Organization for Migration Economics (HOME’s) 6th Anniversary Gala Dinner at CHIJMES, to raise funds of $10,000 for the welfare of migrant domestic workers in Singapore. Spire sponsored a table at the dinner. Our team members who took part in the event were delighted to have the opportunity to meet HOME’s incredibly dedicated team and many of the workers who have benefitted from the work of HOME over the years. 

Minimizing risk with Market Intelligence

The comments of Spire’s Managing Director of Southeast Asia were published in Indonesia’s Marketing Magazine January 2011 edition, on the subject of marketing intelligence. To minimize risk in making business decisions and determining corporate strategies, the judicious use of marketing intelligence is quintessential. “Most companies in Indonesia have used market intelligence for ten years now,” commented Jeffrey. “Starting in early 2000, Indonesian companies started to see the importance of this activity. In the last five years, even medium-scale companies have been trying to do this activity in a small way. Automotive, banking, telecommunications, FMCG, life sciences, building materials, chemicals and materials, and even industrial goods are the different industries in Indonesia that are frequently using Market Intelligence.” 

Spire comments on Vietnam’s retail industry outlook

An interview with Spire’s Managing Director of Southeast Asia was published in Bloomberg’s Businessweek Magazine (23 December 2010 – 12 January 2011), following a speech he made to a trade event in Ho Chi Minh City on Vietnam’s retail industry outlook. Jeffrey painted a picture of positive growth and deregulation attracting foreign retailers into Vietnam. The retail industry is seeing a growth spurt, with most of that growth coming from the major cities, driven by a hike in consumer spending over the past decade or so as the country’s economy boomed. Vietnam’s youthful demographic structure is a major supporting factor for the long-term growth of the retail industry. “The modern retail contribution in Vietnam’s cities will reach 30%-40% this year and will be the biggest segment contributor with a share of 60% in 2020″ commented Jeffrey Bahar. “The retail industry in Vietnam will double its revenue to VND2,400 trillion by 2013 due to sound economic fundamentals and the under penetration of modern retailing.” 

Spire works with Austrade on Korean Automotive Market Report 2010 – Opportunities and Trends

A research project to help Australian exporters in the Korean market saw the Australian Trade Commission (Austrade) working with Spire Research and Consulting in Korea to develop a report on opportunities and trends in the Korean Automotive Market 2010. Spire Korea’s report quantified and analyzed the most important market opportunities residing in the Korean automotive industry. 

Few meet web accessibility standards for users with special needs

Only 5 per cent of Singapore’s top 100 companies ranked by sales revenue meet international standards for web accessibility to users with special needs, a recent study by Spire was featured on ChannelNewsAsia on 7 January 2011. The 5 out of the top 100 which meet World Wide Web Consortium’s (W3C) recommendations are: Shell Eastern Petroleum, Hewlett-Packard, Glaxo Wellcome Manufacturing, Petrobras Singapore and Exxonmobil Asia Pacific. “I think that this city simply hasn’t been pushed by the leaders in the private sector as well as the public sector enough as it should be,” said Leon Perera, group managing director, Spire Research and Consulting. “I think what is needed in this case is more awareness around the issue and more leadership,” Leon added.

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