SpirE-Journal 2016 Q4
Spire E-Newsletter Q4 2016
16 December 2016
On 16 December 2016, Spire and Yamada Business Consulting (YBC) jointly held a seminar on Go-ToMarket strategies for effective channel management. Leon Perera, Chief Executive Officer of Spire Research and Consulting and Rajiv Seth, Senior Director (Go-To-Market Practice) at Spire, addressed the session.
Rajiv shared his experience of executing disciplined channel and sales force management strategies to improve results. Seminar attendees asked questions and shared their own views on issues like designing incentive structures for channels, when to switch channel partners and how to demarcate sales territories among partners.
YBC and Spire offer Go-to-Market Optimization consulting across the Asia-Pacific.Spire Client Entertainment Night November 2016
17 November 2016
Spire Singapore hosted its second Client Entertainment Night of the year. Our business associates and partners joined us for a dinner reception followed by the movie screening of “Fantastic Beasts and Where to Find Them” – the first installment of J.K. Rowling’s trilogy (movies) based on the novel of the same title. The event was held at Cathay Cineleisure Orchard. It was an opportunity for everyone to relax after another hard day’s work.
The main plot revolves around Newt Scamander, who stops over in New York for a brief visit after completing his global research for his Magizoology book on magical creatures. However, his muggle friend Jacob accidentally releases a number of dangerous magical creatures from his magically expanded suitcase – worsening the already tense relations between non-magical and magical people.
Spire’s team members, clients and business associates enjoyed an evening of catching up over good food and a movie.Spire Collaborates with AmCham Corporate Community Day for ninth consecutive year
22 October 2016
Spire Singapore collaborated with the Singapore Children’s Society (SCS) for the sixth consecutive year, in support of AmCham Singapore’s Corporate Community Day (CCD) 2016. This is the ninth year in which Spire has been participating in the CCD program, which aims to promote corporate volunteerism.
Spire Singapore took beneficiaries of the Singapore Children’s Society to an interactive session at a farm. The Farmart Centre provided children with the chance to learn about the life-cycle of animals like quails and Guinea fowl. The children also enjoyed feeding animals such as goats, tortoises and birds – a rare treat in urban Singapore!
The feeding session was followed by a treasure hunt and quizzes where the winners were given goodie bags with healthy food items. At the end of the day, each participant took away a pack of freshly laid chicken eggs.
Spire is proud to support the wonderful and vital work of the Singapore Children’s Society, our CCD partner for six years.Spire shares insights of India’s ICT vendors’ and customers’ at the GATES ICT Summit 2016
4-6 October 2016
Spire Research and Consulting was honoured to participate in the GATES India ICT Reseller Summit 2016 as the content and research partner.
The event was held in Bangalore from 4-6 October, 2016. The Summit is an initiative to provide a powerful business platform for consumer electronics and ICT brands to launch, develop and expand their network in the Indian sub-continent.
Saurabh Sharma, Country Director for Spire Research and Consulting India, highlighted the findings of Spire’s survey to assess the experience of ICT customers and vendors for online and offline platforms in India. The survey focused on customers’ purchase habits, preferred price range and product preferences along with future mode of purchase. It also measured vendors’ selling habits, preferred price range and product preferences along with association with e-commerce platforms.
The data was drawn from telephonic and online surveys conducted (in October 2016) across five metropolitan cities, namely Delhi-NCR, Mumbai, Hyderabad, Bangalore, and Kolkata.
The survey showed that 54% of online shoppers have made ICT purchases online. Bangalore based respondents made the most online ICT purchases (67%).
Mobile phones (90%) topped the list of most purchased items followed by mobile accessories (50%). Leading ecommerce platforms included Flipkart (82%) and Amazon (74%).
Big price discounts (73%) and convenience (62%) encouraged online purchases but 92% of respondents were open to buy offline if their preferred e-tailer launched a physical store. In contrast, offline purchases are encouraged by emotional satisfaction, room for price negotiation, product verification proof and better postsales support. This is why online stores are generally favoured by customers’ of low priced ICT products.
64% of vendors have been associated with e-commerce platforms for less than 3 years, with 87% of those having a brick and mortar presence via physical stores or channel sales.
Vendors consider faster payments (53%) with hassle-free delivery (32%) as key decision factors when choosing ecommerce platform partners.
However, 97% of vendors view physical channels as being more profitable due to factors such as negligible returns, better cash flow, flexible product prices, low replacement and damage, to name a few.Breakfast seminar on emerging business opportunities in Asia
28 September 2016
On 28 September, Spire and Yamada Business Consulting (YBC) jointly held a breakfast seminar in Singapore to discuss emerging business opportunities in Asia facing Japanese firms. Leon Perera, Chief Executive Officer of Spire Research and Consulting, Japnit Singh, Deputy Chief Executive Officer at Spire; Yasuyuki (Luke) Kita, General Manager of YBC (Singapore) and Takuya Makimura, Manager of YBC (Singapore), addressed the session.
Spire Singapore and YBC discussed emerging business opportunities in Asia for Japan Regional HQs. Seminar attendees, who were senior executives in Japanese, heard about how the Asian market can contribute substantially to the revenue of Japanese companies with regional headquarters in Singapore.
The speakers talked about under-appreciated opportunities in Asia for Japanese companies. Ecommerce will be an important pathway to access markets in Indonesia and India where complex channel structures have often proved forbidding to Japanese investors. Opportunities will also be created with the rise of organized retailers in emerging markets and growing demand for elder-care solutions and service industry automation solutions like vending machines.Breakfast seminar on business opportunities in dynamic Japan
23 September 2016
On 23 September, Spire and Yamada Business Consulting (YBC) jointly held a breakfast seminar in Singapore to shed light on business opportunities in today’s dynamic Japan. Leon Perera, Chief Executive Officer of Spire Research and Consulting, Japnit Singh, Deputy Chief Executive Officer at Spire and Yasuyuki (Luke) Kita, General Manager of YBC (Singapore), addressed the session.
Yamada Business Consulting recently acquired an 80% stake in the Spire Research and Consulting group. This acquisition gives Spire access to YBC’s extensive network of 5 offices and over 400 consultants in Japan to conduct research and advise clients on Japan market entry and growth.
As Spire Singapore and YBC discussed emerging business opportunities in Asia for Japan Regional HQs. Seminar attendees heard about how the Japan market can contribute substantially to the revenue of Singapore-based companies. The speakers talked about the macro-factors buoying Japan’s economic growth while also highlighting the specific industries which are most attractive.
The Japan market is set to grow, riding high on economic reforms, multi-lateral trade agreements and the much anticipated Tokyo Olympics in 2020.