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SpirE-Journal 2010 Q1

Spire E-Newsletter Q2 2010

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Spire E-Newsletter Q2 2010

Spire hits 10!

Spire Research and Consulting celebrated its 10th anniversary in April. A cocktail reception was held at the Esplanade rooftop bar, Orgo, to commemorate the milestone. Moving away from the conventional speech giving, lucky draws and sit-down dining, the event was an open air cocktail party with a gorgeous 360 degree view of the Singapore skyline and Sands IR.

Professional photographers created digital guest books for signing. Spire worked with humanitarian NGO Mercy Relief to set up a charity booth at the function for selling merchandise and raising awareness.

The Making of Spire’s Corporate Video

In conjunction with Spire’s 10th anniversary, a corporate video was created to better facilitate the introduction of Spire’s services to new audiences. The video went beyond a description of service offerings to discuss the company’s vision for its future as the leading Emerging Market growth and entry research consultancy. Our intrepid team of producers and actors enjoyed a fulfilling two days of outdoor production… of sweat, of fun, of braving tough weather and of brilliant team work with the video crew.

Spire thanks the video production team as well as the team members who worked so hard to make this video a success!

Key success factors for furniture manufacturers in the Vietnam market

Spire’s Vietnam Country Manager, Linh Do, shared her views on the key success factors for furniture manufacturers to succeed in the domestic market during the recent Handicraft & Wood Industry Association (HAWA) conference in Ho Chi Minh City, Vietnam.

Her speech drew on a Spire study on customer demand patterns and key segments. Linh cited IKEA for their success in CHINA, where they target families with incomes of about USD 400 USD/month and above, which is not too high compared to incomes in larger cities in Vietnam. Linh also praised IKEA’s DIY solutions, which enable consumers to save cost in transportation and assembly fees. She went on to argue that furniture showrooms must be sufficiently spacious to evoke genuine affinity from consumers. Depicting the lay-out of a complete home, as IKEA does, helps customers visualize how the furniture will appear in their homes. Lastly, Linh reminded the audience about the role of architects and interior designers in influencing customers in their choice of materials for furniture.

 

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