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Price Research

While pricing decisions are crucial to the success of any business plan, they are also one of the hardest decisions to make.

Spire has an excellent record of accomplishment in price research for both consumer and commercial products and services. This is integrated with on-site observations and secondary data collection, to generate “apples-to-apples” comparisons of your end-customer pricing versus competitors and substitutes.

Spire is able to deliver weekly, monthly, quarterly or ad-hoc price tracking research across multiple countries and categories.

Price Research Model:

  • 1.
    SKU refresh to capture newly launched and discontinued products
  • 2.
    Secondary research to determine competing brands and relevant channels for data collection
  • 3.
    Field work – price data collection via mystery shopping and on-site observation
  • 4.
    Quality control
  • 5.
    Data tabulation, charting & analysis to develop actionable comparisons
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