Customer Value Co-Creation Consulting
Recognizing the Pareto principle, most business-to-business vendors have processes in place for Key Account Management. But few have engaged their key accounts to co-create new sources of value.
Through customer value co-creation, Spire’s consulting team works with clients to identify potential key accounts (both captive and non-captive), define their strategic needs as well as the client’s own strategic capabilities, benchmark best practices and recommend approaches that would unlock new value streams for both the client and its customers.
Spire’s customer value co-creation process involves the following steps:
New value innovations that may emerge from this consulting work stream may include:
Customer Value Co-creation Consulting