With working from home (WFH) becoming the new normal in this Covid-19 world, the Southeast Asia market is seeing an increase in the demand for products that enhance productivity and efficiency.

A recent SPIRE Research and Consulting survey found that the expected post-Covid growth of such products are over 30% for the sub 25 year old category and over 60% for the 35 year old and above category.

How can marketers use the findings to align their strategies in the post-Covid world?