According to CISCO, Internet video constitutes over 40% of consumer traffic on the web and is projected to increase to 62% by end-2015. As such, companies should direct marketing efforts with this focus in mind.
Video marketing is driven by the growth of bandwidth and necessity to deliver innovative and compelling propositions to consumers. Research indicates that video marketing substantially increases the number of visits to advertiser websites and physical stores, as well as the incidence of purchase. Moving forward, more companies can be expected to incorporate video marketing in their business strategy.
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