Source :

Market Sizing and Feasibility

Spire’s market sizing and feasibility solutions will support your company in determining a successful market growth or entry strategy.

Our service measures the total addressable market (historic and forecasted), assesses the marketability and competitiveness of your product, establishes feasible targets and quantifies future returns on investment.

Spire’s approach to market sizing encompasses both supply and demand-side methods, while leveraging on secondary data and expert opinions. Spire also defines and values key market segments, as well as audits sales and marketing programs for return on investment.

Market Feasibility Model:

About Spire Research and Consulting

Spire Research and Consulting is the leading research consultancy in global emerging markets. Spire's competitive advantage lies in its ability to deliver actionable intelligence on the external business environment in support of its clients’ strategic decision-making in marketing and business development. Spire's clients include 50 Global Fortune 1000 companies and government agencies in 15 countries. For more information, please visit

For media enquiries, please contact:

Alyssa Tan
Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (65) 6838 5355

Nidhi Singh
Executive, Corporate Communications
Spire Research and Consulting
Phone: (91) 124 654 2062