15 November 2010
Energy efficiency standards governing the rating of household air-conditioners and refrigerators vary from country to country in ASEAN. These standards are important guides to product purchasing decisions; hence impacting the carbon footprint and energy security for each country. As such, International Copper Association (ICA) undertook a research project, executed by Spire Research and Consulting, to promote harmonized energy efficiency standards in ASEAN. The results of this study were published by the United Nations Development Program (UNDP).
The study focused on household air conditioners and refrigerators, as these devices consume the most electricity in a household. The research provided an overview and comparison of energy efficiency standards in Southeast Asia. It sought to understand local perceptions and attitudes towards the harmonization of standards in ASEAN, as well as identify the drivers and barriers facing harmonization. Key findings are highlighted below.Indicative potential
There are large potential savings to be reaped from the harmonization of standards within the ASEAN region. The indicative potential for total electricity saving is 13.9Twh, and the indicative potential for greenhouse gas emission reduction is 8,965 thousand tons of carbon dioxide.Level of receptivity
Despite the benefits from harmonization, no concrete action has been taken to harmonize energy efficiency standards in ASEAN. Awareness of energy efficiency, the existence of standards and the readiness to adopt or implement these standards differs across ASEAN countries. In addition, differences in testing standards and labeling standards across the countries have thrown up more barriers to harmonization.
It was also found that while Singapore, Malaysia and Brunei have the highest level of receptivity towards the harmonization of standards; Thailand, Indonesia, the Philippines and Vietnam have a moderate level receptivity; and Cambodia, Laos and Myanmar are the least receptive.Benefits and pitfalls of harmonization
Benefits to be realized from the harmonization process include:
Potential pitfalls from the harmonization process include:
Current harmonization efforts in the region have focused mainly on the safety-related attributes of household appliances. Therefore, harmonization efforts on energy efficiency standards can ride on past harmonization initiatives.
The research indicates that air-conditioning standards would be easiest to harmonize, since more than half of ASEAN nations currently reference the same ISO 5151 standard. This suggests that the air conditioning industry should be the primary focus.
A number of countries have also expressed the need for more test laboratories to aid in the implementation of standards. This may warrant attention at the ASEAN level.
Involving all stakeholders and including them in the implementation process will not be easy. However, the benefits to be gained, as conclusively quantified in this report, constitute a strong argument for this effort to be made.
Spire Research and Consulting is the leading research consultancy in global emerging markets. Spire's competitive advantage lies in its ability to deliver actionable intelligence on the external business environment in support of its clients’ strategic decision-making in marketing and business development. Spire's clients include 50 Global Fortune 1000 companies and government agencies in 15 countries. For more information, please visit www.spireresearch.com.