Customer purchase decisions are complex. Spire assists companies in deciphering business-to-business (B2B) and consumer purchase decision dynamics.
We take all aspects of the business decision cycle into consideration. We believe that this would allow you to make more informed strategic decisions, as well as enable you to design and execute the right marketing mix, maximize advertising and promotion ROI, optimize pricing, pre-empt competitive threats, test messaging and collaterals as well as train your sales force.
A B2B Customer Decision Dynamics Model:
Spire Research and Consulting is the leading research consultancy in global emerging markets. Spire's competitive advantage lies in its ability to deliver actionable intelligence on the external business environment in support of its clients’ strategic decision-making in marketing and business development. Spire's clients include 50 Global Fortune 1000 companies and government agencies in 15 countries. For more information, please visit www.spireresearch.com.