21 October 2020
Spire LIVE Webinar: Indonesia’s Generation Z Digital Lifestyle
Join Spire DCEO, Jeffrey Bahar, and Head of Ops, Ingrid Rix, on Wednesday 4 November @3pm WIB/4pm SST to find out more about digital trends of young Indonesian adults.
Indonesia’s Generation Z (Gen Z) makes up almost 30% of its population and spends an average of 8.5 hours daily on their phones. Popularly known as the “true digital natives”, Gen Z incorporates digital solutions in daily life. 60% of Gen Z uses private social messaging for customer service, while 78% prefers paying online for transportation.
Between 20 and 25 years old, Indonesia’s Gen Z is entering the workforce and is flushed with disposable income. The webinar will look at Gen Z’s digital behaviours, habits and preferences. Ingrid will share findings of Spire’s Technology Survey, while Jeffrey will talk about trends and opportunities presented by Indonesia’s young adults.Register for the webinar TODAY!
For media enquiries, please contact:
Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (65) 6838 5355
Spire Research and Consulting is the leading research consultancy in global emerging markets. Spire's competitive advantage lies in its ability to deliver actionable intelligence on the external business environment in support of its clients’ strategic decision-making in marketing and business development. Spire's clients include 50 Global Fortune 1000 companies and government agencies in 15 countries. For more information, please visit www.spireresearch.com.