Source : https://www.spireresearch.com/newsroom/spirethoughts/digitalising-malaysias-franchise-industry/

Digitalising Malaysia’s Franchise Industry


Malaysia’s Movement Control Order (MCO) measures to contain the spread of Covid-19 caused a substantial loss of income for the franchise industry. However, the country also recorded a 28.9% jump in online sales during this period, as it becomes the ideal alternative for consumers.

This prompted Malaysia Franchise Association’s (MFA) collaboration with Shopee, an online shopping platform. MFA aims to bring digital solutions to the country’s franchise industry as well as promote the products of local franchises to overseas market such as Indonesia, Singapore, the Philippines and Thailand, through the partnership.

How far will digitalising Malaysia’s franchise industry help it to recoup its losses?


For media enquiries, please contact:

Marie Teo
Manager, Group Marketing Communications
Spire Research and Consulting
Phone: (65) 6838 5355
E-mail: marie.teo@spireresearch.com


About Spire Research and Consulting

Spire Research and Consulting is the leading research consultancy in global emerging markets. Spire's competitive advantage lies in its ability to deliver actionable intelligence on the external business environment in support of its clients’ strategic decision-making in marketing and business development. Spire's clients include 50 Global Fortune 1000 companies and government agencies in 15 countries. For more information, please visit www.spireresearch.com.


For media enquiries, please contact:

Alyssa Tan
Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (65) 6838 5355
E-mail: alyssa.tan@spireresearch.com

Nidhi Singh
Executive, Corporate Communications
Spire Research and Consulting
Phone: (91) 124 654 2062
E-mail: nidhi.singh@spireresearch.com