As technology deepens its impact on everyday life thanks to the global COVID pandemic, consumers across Southeast Asia have become more conscious about the kinds of smart technology they buy – from smart watches and TVs to gaming apps and computing peripherals.
A recent SPIRE Consulting and Research study found that security and privacy are now at the top of IT consumer concerns. For instance, 8 in 10 young consumers, and nearly 7 in 10 mature consumers in Singapore prioritise safety when purchasing technology for their personal and work use, in the wake of well-publicised hacking incidents in recent years.
What else do technology manufacturers need to know about consumer behaviour in Southeast Asia?
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