Source : https://www.spireresearch.com/newsroom/spirethoughts/technology-security-and-privacy-concerns-have-become-critical-to-consumers/

Technology security and privacy concerns have become critical to consumers


As technology deepens its impact on everyday life thanks to the global COVID pandemic, consumers across Southeast Asia have become more conscious about the kinds of smart technology they buy – from smart watches and TVs to gaming apps and computing peripherals.

A recent SPIRE Consulting and Research study found that security and privacy are now at the top of IT consumer concerns. For instance, 8 in 10 young consumers, and nearly 7 in 10 mature consumers in Singapore prioritise safety when purchasing technology for their personal and work use, in the wake of well-publicised hacking incidents in recent years.

What else do technology manufacturers need to know about consumer behaviour in Southeast Asia?

Find out more by joining us our live Webinar on 10th June, 2.30 PM Singapore time.


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E-mail: marie.teo@spireresearch.com


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Spire Research and Consulting is the leading research consultancy in global emerging markets. Spire's competitive advantage lies in its ability to deliver actionable intelligence on the external business environment in support of its clients’ strategic decision-making in marketing and business development. Spire's clients include 50 Global Fortune 1000 companies and government agencies in 15 countries. For more information, please visit www.spireresearch.com.


For media enquiries, please contact:

Alyssa Tan
Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (65) 6838 5355
E-mail: alyssa.tan@spireresearch.com

Nidhi Singh
Executive, Corporate Communications
Spire Research and Consulting
Phone: (91) 124 654 2062
E-mail: nidhi.singh@spireresearch.com