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The Conference Board’s Global Marketing and Communications Conference

Mr Leon Perera, Spire’s Chief Executive Officer, shared thoughts on successful strategies to crack the China market, based on past research experience and practice. The address gives an overview of the population, cultural and political landscapes, as well as the uniqueness in China consumers’ demand and consumption gaps so as to understand the various marketing opportunities and go-to-market challenges in China.

About Spire Research and Consulting

Spire Research and Consulting is the leading research consultancy in global emerging markets. Spire's competitive advantage lies in its ability to deliver actionable intelligence on the external business environment in support of its clients’ strategic decision-making in marketing and business development. Spire's clients include 50 Global Fortune 1000 companies and government agencies in 15 countries. For more information, please visit

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Alyssa Tan
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Spire Research and Consulting
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Nidhi Singh
Executive, Corporate Communications
Spire Research and Consulting
Phone: (91) 124 654 2062