Mr Leon Perera, Spire’s Chief Executive Officer, shared thoughts on successful strategies to crack the China market, based on past research experience and practice. The address gives an overview of the population, cultural and political landscapes, as well as the uniqueness in China consumers’ demand and consumption gaps so as to understand the various marketing opportunities and go-to-market challenges in China.
Spire Research and Consulting is the leading research consultancy in global emerging markets. Spire's competitive advantage lies in its ability to deliver actionable intelligence on the external business environment in support of its clients’ strategic decision-making in marketing and business development. Spire's clients include 50 Global Fortune 1000 companies and government agencies in 15 countries. For more information, please visit www.spireresearch.com.