14-16 September 2018
Spire chosen as Official Research Partner to the Challenge Iskandar Puteri triathlon once again
Spire Research and Consulting was honored to be appointed as the Official Research Partner for the Challenge Iskandar Puteri triathlon – a Challenge family sports event that covers 41 full and half triathlons in 21 countries. The event was held between 14-16 September 2018 at Puteri Harbour Marina, Malaysia.
Spire Malaysia conducted online and face-to-face surveys with 262 participants of the triathlon along with 50 supporters.
The surveys collected information about their demographic profile, interest in sports brands, travel choices, socio-economic status and degree of awareness about the event.
The event combined fitness-oriented races with unique, themed races such as Battle of the Sexes, Corporate Relay and Pitstop challenge. In the latter case, participants get to drive their bike into the pit and replace their own tires.
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Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (91) 124 646 5499
Spire Research and Consulting is the leading research consultancy in global emerging markets. Spire's competitive advantage lies in its ability to deliver actionable intelligence on the external business environment in support of its clients’ strategic decision-making in marketing and business development. Spire's clients include 50 Global Fortune 1000 companies and government agencies in 15 countries. For more information, please visit www.spireresearch.com.