Source : https://www.spireresearch.com/newsroom/spirethoughts/fighting-food-fraud-in-asia/

Fighting food fraud in Asia


What does the infamous (2008) case of fake Chinese milk powder and Malaysia’s fake Milo case in 2016 have in common? These are all noteworthy cases of food fraud that show the level of dilution, counterfeiting and mislabelling of food products that has plagued Asia’s food industry, at an estimated annual cost of USD40 billion in damages.

What tools can be used to tackle this issue? Safe and Secure Approaches in Field Environments (SSAFE) – a non-profit organization – in collaboration with Pricewaterhouse Coopers (PwC), VU University Amsterdam, and Wageningen University along with global food industry leaders have launched a free assessment tool. The tool helps to identify loopholes and formulates custom-made solutions.

Other ways of prevention can be through using anti-counterfeit technology like holograms and systematic notification to both private and public companies of blacklisted suppliers.

Will Asia succeed in reigning in fraudulent food?


For media enquiries, please contact:

Nidhi Singh
Assistant Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (91) 124 646 5499
E-mail: nidhi.singh@spireresearch.com


About Spire Research and Consulting

Spire Research and Consulting is the leading research consultancy in global emerging markets. Spire's competitive advantage lies in its ability to deliver actionable intelligence on the external business environment in support of its clients’ strategic decision-making in marketing and business development. Spire's clients include 50 Global Fortune 1000 companies and government agencies in 15 countries. For more information, please visit www.spireresearch.com.


For media enquiries, please contact:

Alyssa Tan
Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (65) 6838 5355
E-mail: alyssa.tan@spireresearch.com

Nidhi Singh
Executive, Corporate Communications
Spire Research and Consulting
Phone: (91) 124 654 2062
E-mail: nidhi.singh@spireresearch.com