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Go to Market Playbooks

Go-To-Market Playbooks provide customized solutions that help to optimize and improve business outcomes. They ensure profitable growth and market share gains.

In spite of an increasingly unpredictable and challenging environment, Spire believes that delivering a sustainable yet profitable business is available through go-to-market optimization.

Our expertise in Go-To-Market Playbooks allows you to visualize and gain key business information to guide businesses to excel through customized tools.



Spire offers 3 distinct Playbooks that address the areas of :

The Last 3 Feet Playbook helps improve experiences in the retail domain. It allows for holistic approach at the retail front which in turn optimizes businesses.

The learning from this playbook helps formulate an action-oriented trade marketing strategy to ensure proper alignment between investments and initiatives. It also enhances brand presence by analysis of key shopping hubs, store landscape and customer footfall.

Our strategies ensure to establish best-in-class retail operations to optimize store footprint, elevate in-store experience to attract, engage, improve conversions as well as manage effective product launches.


About Spire Research and Consulting

Spire Research and Consulting is the leading research consultancy in global emerging markets. Spire's competitive advantage lies in its ability to deliver actionable intelligence on the external business environment in support of its clients’ strategic decision-making in marketing and business development. Spire's clients include 50 Global Fortune 1000 companies and government agencies in 15 countries. For more information, please visit

For media enquiries, please contact:

Alyssa Tan
Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (65) 6838 5355

Nidhi Singh
Executive, Corporate Communications
Spire Research and Consulting
Phone: (91) 124 654 2062