Geo-marketing is the integration of geographic parameters into market research. It enhances conventional market research in contexts where location is a key determinant of success.
In spite of infrastructural immaturity, Spire believes that there is much potential in implementing geo-marketing in emerging markets where there is intense market competition.
Spire’s expertise in geo-marketing allows you to visualize and place key business information, research findings and analytics, as well as action plan scenarios, on a digital map.
Our geo-marketing team can design, develop and provide the desired geo-marketing deliverables in several formats, such as web-based, mobile phone application and standalone application.
Spire Research and Consulting is the leading research consultancy in global emerging markets. Spire's competitive advantage lies in its ability to deliver actionable intelligence on the external business environment in support of its clients’ strategic decision-making in marketing and business development. Spire's clients include 50 Global Fortune 1000 companies and government agencies in 15 countries. For more information, please visit www.spireresearch.com.