With vast geographies and diverse retail environments to manage, companies are facing an increasing challenge to monitor the customer experience as well as the adjust pricing at the retail front.
Retail managers need to have ready access to real-time information on the health of their retail channels, so that they can target their channel investments more effectively and efficiently.
Channel Health Management consulting combines the ground information collection processes with interactive web-based reporting to enable you to realize your channel management objectives.
Spire undertakes a series of steps to collect information from channels:
Spire’s suite of Channel Health Management consulting solutions comprises:
Spire Research and Consulting is the leading research consultancy in global emerging markets. Spire's competitive advantage lies in its ability to deliver actionable intelligence on the external business environment in support of its clients’ strategic decision-making in marketing and business development. Spire's clients include 50 Global Fortune 1000 companies and government agencies in 15 countries. For more information, please visit www.spireresearch.com.