This is a crucial question which lingers on disrupted food supply from causes such as severe floods, prolonged droughts and various food-borne diseases. Consumers are now consciously making changes to their eating habits to prevent future health problems, limit exposure to harmful chemicals and lead a healthier lifestyle. This has led to an increased consumption of whole, fresh ingredients, including fruits and vegetables. 49% of the shoppers are purchasing less processed food.
With the increased demand for whole, fresh ingredients, urban agriculture is predicted to permeate throughout the cities by year 2050, where citizens will consume 50% of the food produced through city farming. The urban farming movement is spreading globally – local produce can be seen growing from balconies and vertical structures across Singapore, Tokyo, and Brooklyn.
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