Top level executives in ASEAN countries are heading more towards social networking sites vis-à-vis global counterparts. A new study reveals that 25% of CEOs from the South East Asia region vis-à-vis 16% globally are using social networking sites. The underlying purpose is to reduce the time lag of communication with consumers and partners, as well as build teamwork internally.
Nevertheless, the exact benefits of this trend on business performance and efficiency can only be attested in years to come.
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