Industrial Products & Services

Spire has worked with many of the world’s leading industrial vendors to develop country and product launch strategies, implement strategic reviews of sales and marketing, evaluate potential importers as well as benchmark competitor products and pricing.

Examples of industrial products and services categories we have studied include cranes, industrial compressors and pumps, warehouse ASRS solutions, ATM machines, environmental chambers, hand-held tools, diesel generators, industrial weighing equipment and clean room engineering.

Issues & Opportunities

Surge Protection Devices – Holistic Market Environment Research in 8 Asia-Pacific Countries

A global Fortune 500 manufacturer of electrical and electronics products sought to develop business plans for new markets in the Asia-Pacific region.

The objectives of the study were to:

  • Gain an understanding of the size and potential of each country markets, as well as the market dynamics in terms of regulations, customer segments, channels and competitors
  • Make recommendations to generate substantial growth in each market

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Light-emitting Diode (LED) industry – Value Chain Analysis, Customer Decision-making Dynamics Analysis and Customer Database Formation for LED Street Lighting Market

A Fortune 500 company specializing in the adhesive industry wanted to develop its adhesive business in the LED street light, LED bulb, LED tube and LED flexible tube industries in Taiwan and China.

The objective of the study were to:

  • Understand the LED street lighting market in Taiwan and China
  • Ascertain the value chain of LED street lights
  • Map the adhesive purchase decision-making process for LED street lights
  • Identify the key influencers and decision-makers for adhesive purchases
  • Develop a key customer database to enhance sales efforts

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Industrial Weighing Systems – Holistic Market Environment Research in Australia and Thailand

A leading European manufacturer of industrial weighing and inspection systems intended to grow its existing business in Australia and Thailand.

The objective of the study was to understand the size and nature of each country’s market, so as to formulate a business plan for aggressive growth.

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Diesel Generators – Market Environment Research in Malaysia and China

A leading manufacturer of industrial equipment sought to reposition its products in the diesel generator set markets in China and Malaysia to boost sales, market share and profitability.

The objective of the study was to analyze the China and Malaysia markets for diesel generator sets, in order to develop a successful market growth strategy for each country.

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Crane Industry Study – Customer Satisfaction Index (CSI) Study in Asia Pacific

A world leading crane manufacturer would like to evaluate the customer satisfaction Index (CSI) of their customers, after four weeks of using the crane. Through this project, the client hoped to gather insights and improve the quality as well as service level in the Asia Pacific region.

The objective of the study was to measure and track dealer direct customer and end-user satisfaction levels on a monthly basis.

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Clean Room Engineering – Strategic Research for Clean Room Construction in Singapore

A Fortune 500 Japanese engineering and construction firm wanted to allocate sales and marketing resources to the Singapore clean room market for business expansion. However, it had to first secure internal support from its relevant departments.

Spire was tasked to secure vital information to aid in our client’s proposal. The objectives of the study were to analyze the potential of the clean room market in Singapore and recommend strategies for the sales and marketing teams.

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Auto Assembly Line Tools – Market Validation Study in China

A leading auto assembly tool manufacturer faced a flat-line in sales. It sought to boost shipments and increase market share for hand-held tools used in automotive assembly in the China market – a critical geographic segment. The objectives of the study were to conduct an independent analysis on the auto assembly line tool market in China in order to confirm the company’s internal findings, obtain additional competitive intelligence and unlock insights for new growth possibilities.

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Outboard motor – Market entry study in Thailand, Indonesia, Philippines and Vietnam

A Japan-based Global Fortune 500 manufacturer sought to launch a new outboard motor engine product to replace crude multi-purpose engines adapted for use in unorganized fishing and passenger transport boats.

The objectives of the study was to develop market sizing, forecast, end-user purchasing evaluation, channel structure and competitor analysis (including products and pricing) for outboard motors.

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Automotive parts logistics – Market entry study for ASEAN distribution centre

A leading global motorcycle manufacturer in Japan sought to grow its aftermarket parts business in ASEAN by establishing a distribution centre within the region.

The objectives of the study were to:

  • Assess the feasibility of developing the ASEAN market for specific aftermarket parts, accessories and lubricant oil
  • Recommend the most suitable location for their ASEAN region distribution centre

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Car audio – Customer satisfaction study for standard car audio in Malaysia and Indonesia

A leading Japanese car audio manufacturer operating in Thailand sought to understand the satisfaction level of Malaysian and Indonesian car owners with their standard car audio products as well as consumer plans on car audio purchasing.

The objectives of the study were to understand customer satisfaction levels on standard car audio and obtain inputs from motorists regarding the ideal specifications of car audio.

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Automotive price tracking – Passenger car tire price tracking study in Singapore and Korea

A leading global manufacturer and distributor of rubber products saw a decline in sales of its passenger car tires in Singapore and Korea. An internal discussion led to the conclusion that pricing was the root of the problem – competitors were simply more aggressive in their pricing strategies.

To increase its market share, the client sought to benchmark the prices of its competitors’ products that were targeted at various customer segments in Singapore and Korea.

The objectives of the study were to understand how the competitors positioned their products in the relevant markets and devise a counter-strategy.

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Automotive – Mystery shopping study to evaluate service quality of sales force

An American multinational automaker in Vietnam, which owned one of the largest investment capital projects in the country, viewed customer service quality as a key performance metric. The client considered its dealers’ sale force as a key success factor in affecting this metric, and had been training Sale Consultants (SCs) at its dealers for years. As such, the client wanted to study the customer service quality and sales service quality of the dealers.

The objectives of the study were to:

  • Maintain customer service quality at high standards
  • Gain an understanding of customers’ assessment of the service quality and offer recommendations for improvement

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Automotive parts logistics – Automotive supply chain management improvement consulting in Indonesia

A leading global motorcycle manufacturer in Japan intended to give a face-lift to its Indonesian arm’s supply chain management, so as to lower costs and increase customer satisfaction as well as scalability.

The objectives of the study were to:

  • Analyze the current supply chain
  • Benchmark against industry role models
  • Recommend a plan for improving efficiency

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency