Consumer Products

Spire’s work in the consumer products space has addressed subjects ranging from understanding customer usage and attitude and mapping the customer purchase process, to introducing new channels and selling strategies.

We are well-versed in products ranging from consumer durables to disposables. Examples of product categories we have studied include kitchen appliances, crystal jewellery, sanitary ware products, paper for home use, water filters and re-chargeable batteries.

Issues & Opportunities

Water Filters Market – Market & Customer Insight Study for Water Filters in Malaysia

A global home products corporation sought to venture into the counter top water filters market in Malaysia.

The objectives of the study were to:

  • Obtain a clear understanding on the market potential of the counter top water filters market
  • Evaluate pricing structure, promotional strategies to market and operational factor considerations

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Retail Entry and Acquisition – Market Study of the Retail Industry

A Middle-Eastern conglomerate specialized in retail, hospitality and mall management across 17 countries wanted to enter the Malaysian retail and hospitality market through either organic or acquisition growth.

The objectives of the study were to gain an understanding of

  • Malaysia’s demographics and private consumption market
  • Market size and growth potential of the retail sector
  • Profiles and performance of various retailers
  • Customers’ decision making process and criteria
  • Key success factors for foreign retailers in the Malaysia retail market

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Rechargeable Batteries – Market Sizing Study – Singapore

The client is a global Fortune 500 company that specialized in consumer electronics ranging from projectors and digital cameras to consumer batteries. It wanted to increase its market share in Singapore and convert primary battery users to rechargeable battery users. Spire was engaged to gather information on various customer segments that used consumer batteries and assist the client in understanding their motivation for doing so.

The objectives of the study were to develop a study that enumerated the market size for consumer batteries in Singapore, analyze competitors’ share between primary and rechargeable batteries, as well as identify customer segments that were addressable by the client.

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Direct Selling Industry – Market Environment Research on Direct Selling Industry in Indonesia

A US-headquartered and major direct selling company (one of the top-three players in Indonesia) wanted to understand the overall market competition and trends in direct selling industry in Indonesia.

The objectives of the study were to:

  • Understand the market size and growth, major players’ market share and industry trends
  • Benchmark strategic directions and operational factors from other leading direct selling players in Indonesia
  • Introduce new channels and selling strategies to client (novel channels) to enhance client’s sales channels and increase revenue

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Crystal market – Value Chain Research and Consumer FGD Study for the Crystal Market In Indonesia

The client was one of the famous companies known for its luxurious range of precision-cut lead crystal glass and related products. Its crystal component business was looking to expand its market, especially in the jewelry and Moslem wear segments in Indonesia.

The objectives of the study were to:

B2B approach

  • Understand the industry value chain
  • Obtain data base of key players and influencers
  • Understand market segments, skills and technology

B2C approach

  • Understand the market potential for crystal application
  • Understand consumer purchase behavior
  • Understand usage and attitude
  • Identify motivator and barriers

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Outboard motor – Market entry study in Thailand, Indonesia, Philippines and Vietnam

A Japan-based Global Fortune 500 manufacturer sought to launch a new outboard motor engine product to replace crude multi-purpose engines adapted for use in unorganized fishing and passenger transport boats.

The objectives of the study was to develop market sizing, forecast, end-user purchasing evaluation, channel structure and competitor analysis (including products and pricing) for outboard motors.

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Automotive parts logistics – Market entry study for ASEAN distribution centre

A leading global motorcycle manufacturer in Japan sought to grow its aftermarket parts business in ASEAN by establishing a distribution centre within the region.

The objectives of the study were to:

  • Assess the feasibility of developing the ASEAN market for specific aftermarket parts, accessories and lubricant oil
  • Recommend the most suitable location for their ASEAN region distribution centre

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Car audio – Customer satisfaction study for standard car audio in Malaysia and Indonesia

A leading Japanese car audio manufacturer operating in Thailand sought to understand the satisfaction level of Malaysian and Indonesian car owners with their standard car audio products as well as consumer plans on car audio purchasing.

The objectives of the study were to understand customer satisfaction levels on standard car audio and obtain inputs from motorists regarding the ideal specifications of car audio.

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Automotive price tracking – Passenger car tire price tracking study in Singapore and Korea

A leading global manufacturer and distributor of rubber products saw a decline in sales of its passenger car tires in Singapore and Korea. An internal discussion led to the conclusion that pricing was the root of the problem – competitors were simply more aggressive in their pricing strategies.

To increase its market share, the client sought to benchmark the prices of its competitors’ products that were targeted at various customer segments in Singapore and Korea.

The objectives of the study were to understand how the competitors positioned their products in the relevant markets and devise a counter-strategy.

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Automotive – Mystery shopping study to evaluate service quality of sales force

An American multinational automaker in Vietnam, which owned one of the largest investment capital projects in the country, viewed customer service quality as a key performance metric. The client considered its dealers’ sale force as a key success factor in affecting this metric, and had been training Sale Consultants (SCs) at its dealers for years. As such, the client wanted to study the customer service quality and sales service quality of the dealers.

The objectives of the study were to:

  • Maintain customer service quality at high standards
  • Gain an understanding of customers’ assessment of the service quality and offer recommendations for improvement

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Automotive parts logistics – Automotive supply chain management improvement consulting in Indonesia

A leading global motorcycle manufacturer in Japan intended to give a face-lift to its Indonesian arm’s supply chain management, so as to lower costs and increase customer satisfaction as well as scalability.

The objectives of the study were to:

  • Analyze the current supply chain
  • Benchmark against industry role models
  • Recommend a plan for improving efficiency

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency