Building & Construction

Spire has worked with clients in the construction and materials sector to support go-to-market plans in categories such as building materials, electrical distribution systems, surveillance and access control solutions, building transport solutions as well as construction services.

Our work in the building space has addressed product categories ranging from silicone sealants, structural wood and cement to lifts, escalators, automatic doors, car park systems, surge protection devices and large-scale digital CCTV systems.

Issues & Opportunities

Silicone sealants – Holistic Market Environment Research in Vietnam

A leading global manufacturer of construction chemicals wanted to understand current and future market opportunities in Vietnam so as to formulate a business expansion strategy.

The objectives of the study were to:

  • Estimate the size and potential of the silicone sealant market in Vietnam
  • Define the optimal path to market and customer segments
  • Map the competitive landscape
  • Profile three major competitors
  • Recommend business expansion strategy

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Security fixtures – Customer and distributor research in six Asia-Pacific countries

A leading global manufacturer in the hardware and home improvement industry planned to introduce a new security fixture product in the Asia-Pacific. It sought to understand both customer and channel attitudes and behaviors, so as to develop the optimal engagement strategy for both groups.

The objective of the study was to analyze six markets in the region to produce a comprehensive regional market entry strategy for our client.

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Hand-held power tools – Market environment research on power tools in Thailand and Indonesia

A leading global manufacturer of power tools was developing a business plan to boost sales and market share for power tools in Thailand and Indonesia.

The objectives of the study were to analyze the market for power tools to enable our client to formulate and execute the most successful growth plan possible.

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Electrical distribution products – Holistic market environment research in eight Australasian countries

A leading global supplier in the electrical solutions space sought to develop an aggressive new business plan for eight markets in the Asia-Pacific region.

The objectives of the study were to understand the size and potential of each country market, grasp the market dynamics in terms of regulations, customers, channels and competitors, and recommend the broad business plan for each country.

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Electrical Discharge Machines (EDMs) – Holistic Market Environment Research in 5 Asia-Pacific countries

A global Japanese manufacturer sought to understand the market for Electrical Discharge Machines (EDMs) in India, Indonesia, Malaysia, Thailand and Vietnam.

The client wanted to restrategize for existing markets and identify niche areas for entry in new markets.

The objectives of the study were to:

  • Gauge the market size (units and values)
  • Obtain actionable intelligence on distribution channels, competitor profiling and customer decision dynamics so support business planning, quota-setting and budgeting

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Cement – Distribution network and channel development study in Indonesia

One of the largest cement manufacturers in Southeast Asia sought to develop and strengthen its distribution network to all customer segments in Indonesia.

The objectives of the study were to:

  • Understand the structure of channels in the cement market, from distributors to wholesalers and retailers

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Outboard motor – Market entry study in Thailand, Indonesia, Philippines and Vietnam

A Japan-based Global Fortune 500 manufacturer sought to launch a new outboard motor engine product to replace crude multi-purpose engines adapted for use in unorganized fishing and passenger transport boats.

The objectives of the study was to develop market sizing, forecast, end-user purchasing evaluation, channel structure and competitor analysis (including products and pricing) for outboard motors.

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Automotive parts logistics – Market entry study for ASEAN distribution centre

A leading global motorcycle manufacturer in Japan sought to grow its aftermarket parts business in ASEAN by establishing a distribution centre within the region.

The objectives of the study were to:

  • Assess the feasibility of developing the ASEAN market for specific aftermarket parts, accessories and lubricant oil
  • Recommend the most suitable location for their ASEAN region distribution centre

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Car audio – Customer satisfaction study for standard car audio in Malaysia and Indonesia

A leading Japanese car audio manufacturer operating in Thailand sought to understand the satisfaction level of Malaysian and Indonesian car owners with their standard car audio products as well as consumer plans on car audio purchasing.

The objectives of the study were to understand customer satisfaction levels on standard car audio and obtain inputs from motorists regarding the ideal specifications of car audio.

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Automotive price tracking – Passenger car tire price tracking study in Singapore and Korea

A leading global manufacturer and distributor of rubber products saw a decline in sales of its passenger car tires in Singapore and Korea. An internal discussion led to the conclusion that pricing was the root of the problem – competitors were simply more aggressive in their pricing strategies.

To increase its market share, the client sought to benchmark the prices of its competitors’ products that were targeted at various customer segments in Singapore and Korea.

The objectives of the study were to understand how the competitors positioned their products in the relevant markets and devise a counter-strategy.

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Automotive – Mystery shopping study to evaluate service quality of sales force

An American multinational automaker in Vietnam, which owned one of the largest investment capital projects in the country, viewed customer service quality as a key performance metric. The client considered its dealers’ sale force as a key success factor in affecting this metric, and had been training Sale Consultants (SCs) at its dealers for years. As such, the client wanted to study the customer service quality and sales service quality of the dealers.

The objectives of the study were to:

  • Maintain customer service quality at high standards
  • Gain an understanding of customers’ assessment of the service quality and offer recommendations for improvement

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency

Automotive parts logistics – Automotive supply chain management improvement consulting in Indonesia

A leading global motorcycle manufacturer in Japan intended to give a face-lift to its Indonesian arm’s supply chain management, so as to lower costs and increase customer satisfaction as well as scalability.

The objectives of the study were to:

  • Analyze the current supply chain
  • Benchmark against industry role models
  • Recommend a plan for improving efficiency

The objectives of the study were to

Analyze the current supply chain
Benchmark against industry role models
Recommend a plan for improving efficiency