While organic skincare has been around for a long time, globalization has increased the awareness of these products. Social media influencers and celebrities are part of the machinery that drives its appeal.

Riding the wave of the global movement towards sustainability and health, the global organic skincare market is forecasted to grow annually at 8.3% between 2020 and 2027. During this period, this market is expected to reach US$ 32.3 billion.

Organic skincare products are regulated to be free of chemicals and, as a result, have a shorter shelf life of 3 to 6 months. These products are also more expensive. Manufacturers continue to explore ways to deliver innovative products targeting different segments of the market. 

How can digital marketing help organic skincare manufacturers reach their target market segments?