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Spire's six most recent Spirethoughts.

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Will crowd-funding energize Asia’s start-up landscape?

Crowdfunding refers to using the internet to raise funds from a large number of people for a project or new venture. There have been numerous crowdfunding projects in Asia, such as Singapore’s Buccaneer 3D printer, which raised nearly USD1.5 million.

At the same time, crowdfund marketing is another activity that enables several companies to cash in on the widespread popularity of crowdfunding. Many companies have websites allowing people to crowdfund their purchase. It is about targeting the right audience and gaining traction from the infant stage of an intended business.

South East Asia is now catching up. For instance, Indonesia’s KitaBisa is the local version of America’s KickStarter – a global crowdfunding platform. ToGather.Asia, a similar firm based in Singapore, is gaining traction in terms of project creators and crowd funders.

Can crowdfunding breathe new life into Asia’s start-up scene?


For media enquiries, please contact:

Nidhi Singh
Senior Executive, Group Corporate Communications
Spire Research and Consulting
Phone: (91) 124 646 5499
E-mail: nidhi.singh@spireresearch.com

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