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Spirethoughts

Spire's six most recent Spirethoughts.

Will cost-effective compost rejuvenate African agriculture
Will compost turn out to be the magic mineral for African agriculture?
Will emerging countries dominate the pool of global megacities in futu...
Thumbnail_Will the tech sector create new employment opportunities for persons with disabilities
Will the tech sector create new employment opportunities for persons w...
Thumbnail_Spirethoughts_Can permanent research bases for human beings be built on the moon
Will 3D printing enable the construction of permanent facilities on th...
Will Africa become the latest global aviation hot-spot
Will Africa become the latest global aviation hot-spot?
Will air taxis become the latest urban transport innovation_
Will air taxis become the latest urban transport innovation?

Video marketing: The new mantra?



According to CISCO, Internet video constitutes over 40% of consumer traffic on the web and is projected to increase to 62% by end-2015. As such, companies should direct marketing efforts with this focus in mind.

Video marketing is driven by the growth of bandwidth and necessity to deliver innovative and compelling propositions to consumers. Research indicates that video marketing substantially increases the number of visits to advertiser websites and physical stores, as well as the incidence of purchase. Moving forward, more companies can be expected to incorporate video marketing in their business strategy.

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