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Spirethoughts

Spire's six most recent Spirethoughts.

E-Bikes are gaining ground around the world, amidst controversy
Family cafés the answer to Finland’s aging society
Family cafés the answer to Finland’s aging society
Upskilling workforces for the 4th Industrial Revolution
Asia-Pacific nations poised to sign the world’s largest multi-lateral trade agreement, RCEP, in 2020
Asia-Pacific nations poised to sign the world’s largest multi-latera...
Eco-tourism creates ecological and economic benefits
Eco-tourism creates ecological and economic benefits
Ghana citizenships to boost economy

Video marketing: The new mantra?



According to CISCO, Internet video constitutes over 40% of consumer traffic on the web and is projected to increase to 62% by end-2015. As such, companies should direct marketing efforts with this focus in mind.

Video marketing is driven by the growth of bandwidth and necessity to deliver innovative and compelling propositions to consumers. Research indicates that video marketing substantially increases the number of visits to advertiser websites and physical stores, as well as the incidence of purchase. Moving forward, more companies can be expected to incorporate video marketing in their business strategy.

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