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Spirethoughts

Spire's six most recent Spirethoughts.

Crude oil prices and the environment
Productivity & Efficiency – the new WFH buzzwords
Will Smart Health & Safety products ride Covid-19’s coattails?
Will Smart Health & Safety products ride Covid-19’s coattails?
Awareness and adoption of Sustainable Smart Technology
Technology security and privacy concerns have become critical to consumers
Technology security and privacy concerns have become critical to consu...
Airlines caught in Covid turbulence

USD8.2 billion and counting: Value of Chinese counterfeits in Europe


According to the latest UN Data, USD8.2 billion worth of counterfeit products are “exported” from China annually, and the trend continues to increase. The products were shipped to Europe from every direction along with a few major land routes through the Middle East and Asia.

Firms facing counterfeit products have to deal with myriad of issues. On one hand, they suffer a blow on profits as they lose the market share to counterfeit products. They also risk losing consumers’ confidence, as counterfeit products break down easily and may cast a bad image on the products from the genuine company.”

So, how can one protect themselves from such copycats?

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