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The new face of the cosmetics industry

Green cosmetics are becoming more prominent in the marketplace, with consumer demand growing by 13.9% in 2011. Increasingly, more leading cosmetic brands are gravitating towards the production of greener cosmetics.

Companies are taking steps to ensure greater customer peace of mind by instilling more transparency with regards to the policies and procedures used in manufacturing cosmetics. Consumer advocates argue that it is also important that consumers do their own homework to educate themselves. The ‘Campaign for Safe Cosmetics’ website allows consumers to research on the ingredients used in cosmetics.

However apart from the content of cosmetics, buyers are also concerned about the impact manufacturing has on the environment. Biocatalytic processing addresses both these concerns, offering a sustainable solution towards greener cosmetics by eliminating waste and reducing energy usage.

With the ‘greening’ of the cosmetic industry, it is pertinent that cosmetic brands jump on the bandwagon in both processing greener cosmetics and educating their consumers.

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