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Spirethoughts

Spire's six most recent Spirethoughts.

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Social media takes a plunge

Hailed as the next best thing in marketing, social media has surprisingly taken a dip in terms of popularity ratings. The use of social bookmarking sites has gone down to 10% in 2013, as compared to 26% of respondents in 2011 in Western countries.

Is the ripple effect seen in Asia yet? There are no alarm bells ringing, as the global dip in social media marketing has yet to show its effect in Asia. This could be attributed to marketers’ conscientious effort to search for new ways to capture the Asian market.

According to media reports, 76.1% of organizations in India still use social media to highlight brand development news. Mobile messaging applications such as Line and WeChat are now considered one of the fastest emerging social marketing platforms; evident from the 900% and 500% increase in user base respectively in one year.

How will the dip in social media marketing affect Asia in the future?

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