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Raising a glass to India’s wine market

India is not famous for its wine, but the nation does have a viticultural industry that has been producing wine for centuries. This industry suffered a major setback only in the 19th century when phylloxera – a wild pest – destroyed countless vineyards.

Nonetheless, a few entrepreneurs in India are now taking great pains to restore the Indian wine industry, setting their sights on the massive vineyard spreads across Nashik, Maharashtra.

This is where Rajeev Samant founded Sula Vineyards in 2002 – making a noteworthy entry into the global wine market. Amongst the first in India to be featured in Wine Spectator – a renowned industry magazine – his company currently holds 65% of the country’s wine market, making him the top wine producer in India.

Will India’s entrepreneurs succeed in placing India on the world wine map?


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E-mail: nidhi.singh@spireresearch.com

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