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Spirethoughts

Spire's six most recent Spirethoughts.

Crude oil prices and the environment
Will Smart Health & Safety products ride Covid-19’s coattails?
Will Smart Health & Safety products ride Covid-19’s coattails?
Awareness and adoption of Sustainable Smart Technology
Technology security and privacy concerns have become critical to consumers
Technology security and privacy concerns have become critical to consu...
Airlines caught in Covid turbulence

Productivity & Efficiency – the new WFH buzzwords

With working from home (WFH) becoming the new normal in this Covid-19 world, the Southeast Asia market is seeing an increase in the demand for products that enhance productivity and efficiency.

A recent SPIRE Research and Consulting survey found that the expected post-Covid growth of such products are over 30% for the sub 25 year old category and over 60% for the 35 year old and above category.

How can marketers use the findings to align their strategies in the post-Covid world?


For media enquiries, please contact:

Marie Teo
Manager, Group Marketing Communications
Spire Research and Consulting
Phone: (65) 6838 5355
E-mail: marie.teo@spireresearch.com

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