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Spirethoughts

Spire's six most recent Spirethoughts.

Potential of Indonesia’s OTT market
Covid-19 heightened desire for healthy food
M&A dealings in MENA
Cybersecurity in India
Affordable Internet lets Gen Z do more
Reaching Gen Z’s Digital Dollars

Productivity & Efficiency – the new WFH buzzwords

With working from home (WFH) becoming the new normal in this Covid-19 world, the Southeast Asia market is seeing an increase in the demand for products that enhance productivity and efficiency.

A recent SPIRE Research and Consulting survey found that the expected post-Covid growth of such products are over 30% for the sub 25 year old category and over 60% for the 35 year old and above category.

How can marketers use the findings to align their strategies in the post-Covid world?


For media enquiries, please contact:

Marie Teo
Manager, Group Marketing Communications
Spire Research and Consulting
Phone: (65) 6838 5355
E-mail: marie.teo@spireresearch.com

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