Spire's six most recent Spirethoughts.

Drones are delivering medicine in Africa
Nigeria has entered the AFCFTA African free trade agreement, increasin...
IT investments to pour into India’s healthcare sector
The European Union-Vietnam Free Trade Agreement (EVFTA) is set to open...
Deploying Industry 4.0 technology to mitigate climate change
Deploying Industry 4.0 technology to mitigate climate change
Will cost-effective compost rejuvenate African agriculture
Will compost turn out to be the magic mineral for African agriculture?

Phone reading to drive books’ sales

The ability to read e-books through smartphones is soon catching on. With less time on their hands – consumers constantly look for convenience for size and screen clarity.

Recent research findings indicate that the percentage of e-book buyers – especially smartphone readers – surged from 30% in 2012 to 41% during the first quarter of 2015.

This trend pushes publishers to engage readers in new ways by means of enhancing the mobile-reading experience. This year, Penguin Random House introduced free excerpts (of e-books) on Amtrak’s Acela Express trains. Moreover, Colleen Saidman Yee gave away her books – Yoga for Life – for free at Time Square’s yoga festival in New York in June.

Are smartphones the future of digital reading?

For media enquiries, please contact:

Nidhi Singh
Assistant Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (91) 124 646 5499
E-mail: nidhi.singh@spireresearch.com

Back to Top

Back to Home