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Spirethoughts

Spire's six most recent Spirethoughts.

Thumbnail_A global digital currency in the works_
A global digital currency in the works
E-Bikes are gaining ground around the world, amidst controversy
Family cafés the answer to Finland’s aging society
Family cafés the answer to Finland’s aging society
Upskilling workforces for the 4th Industrial Revolution
Asia-Pacific nations poised to sign the world’s largest multi-lateral trade agreement, RCEP, in 2020
Asia-Pacific nations poised to sign the world’s largest multi-latera...
Eco-tourism creates ecological and economic benefits
Eco-tourism creates ecological and economic benefits

Phone reading to drive books’ sales

The ability to read e-books through smartphones is soon catching on. With less time on their hands – consumers constantly look for convenience for size and screen clarity.

Recent research findings indicate that the percentage of e-book buyers – especially smartphone readers – surged from 30% in 2012 to 41% during the first quarter of 2015.

This trend pushes publishers to engage readers in new ways by means of enhancing the mobile-reading experience. This year, Penguin Random House introduced free excerpts (of e-books) on Amtrak’s Acela Express trains. Moreover, Colleen Saidman Yee gave away her books – Yoga for Life – for free at Time Square’s yoga festival in New York in June.

Are smartphones the future of digital reading?


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E-mail: nidhi.singh@spireresearch.com

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