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Spirethoughts

Spire's six most recent Spirethoughts.

Will cost-effective compost rejuvenate African agriculture
Will compost turn out to be the magic mineral for African agriculture?
Will emerging countries dominate the pool of global megacities in futu...
Thumbnail_Will the tech sector create new employment opportunities for persons with disabilities
Will the tech sector create new employment opportunities for persons w...
Thumbnail_Spirethoughts_Can permanent research bases for human beings be built on the moon
Will 3D printing enable the construction of permanent facilities on th...
Will Africa become the latest global aviation hot-spot
Will Africa become the latest global aviation hot-spot?
Will air taxis become the latest urban transport innovation_
Will air taxis become the latest urban transport innovation?

Phone reading to drive books’ sales

The ability to read e-books through smartphones is soon catching on. With less time on their hands – consumers constantly look for convenience for size and screen clarity.

Recent research findings indicate that the percentage of e-book buyers – especially smartphone readers – surged from 30% in 2012 to 41% during the first quarter of 2015.

This trend pushes publishers to engage readers in new ways by means of enhancing the mobile-reading experience. This year, Penguin Random House introduced free excerpts (of e-books) on Amtrak’s Acela Express trains. Moreover, Colleen Saidman Yee gave away her books – Yoga for Life – for free at Time Square’s yoga festival in New York in June.

Are smartphones the future of digital reading?


For media enquiries, please contact:

Nidhi Singh
Assistant Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (91) 124 646 5499
E-mail: nidhi.singh@spireresearch.com

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