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Phone reading to drive books’ sales

The ability to read e-books through smartphones is soon catching on. With less time on their hands – consumers constantly look for convenience for size and screen clarity.

Recent research findings indicate that the percentage of e-book buyers – especially smartphone readers – surged from 30% in 2012 to 41% during the first quarter of 2015.

This trend pushes publishers to engage readers in new ways by means of enhancing the mobile-reading experience. This year, Penguin Random House introduced free excerpts (of e-books) on Amtrak’s Acela Express trains. Moreover, Colleen Saidman Yee gave away her books – Yoga for Life – for free at Time Square’s yoga festival in New York in June.

Are smartphones the future of digital reading?

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Nidhi Singh
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E-mail: nidhi.singh@spireresearch.com

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