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‘Made-in-India’ handset market continues to grow

Mobile business in India has never been better. According to studies, Micromax, Lava and Intex – prominent Indian smartphone brands – expect a whopping 100% year-on-year revenue growth from 2015 to March 2016 due to surge in smartphone sales and rising average sale prices.

Moreover, the rise of Made-in-India brands such as Micromax, Karbonn, Lava and Zen are taking the smartphone market in India by storm as they emerge as the top five smartphone brands across the nation. For instance, Micromax expects a 50% growth in sales from INR10,949 crore in 2014.

Catering to the whims of consumers who now demand cost-effective models with high-end features, market players are making a beeline for India’s market.

Will Indian handset manufacturers be able to compete against global, established players?

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E-mail: nidhi.singh@spireresearch.com

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