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Spirethoughts

Spire's six most recent Spirethoughts.

Will cost-effective compost rejuvenate African agriculture
Will compost turn out to be the magic mineral for African agriculture?
Will emerging countries dominate the pool of global megacities in futu...
Thumbnail_Will the tech sector create new employment opportunities for persons with disabilities
Will the tech sector create new employment opportunities for persons w...
Thumbnail_Spirethoughts_Can permanent research bases for human beings be built on the moon
Will 3D printing enable the construction of permanent facilities on th...
Will Africa become the latest global aviation hot-spot
Will Africa become the latest global aviation hot-spot?
Will air taxis become the latest urban transport innovation_
Will air taxis become the latest urban transport innovation?

Google sets up shop in Africa’s music market

Africa is becoming a new growth market for Google with Android-enabled devices – it launched services for Google Play Music in South Africa in December 2015 to enter the fiercely competitive market for on-demand music streaming services. Interestingly, Apple Music is already present since its launch in June 2015.

This means users will have unlimited access to a variety of music – spanning international and local artistes. For early subscribers, the monthly cost will be USD3.50 until January 26, 2016.

As South Africa boasts to be the most advanced digital media market in sub Saharan Africa, the availability of such streaming services signifies the market opportunity of mobiles in Africa – particularly those users with smartphones.

Will Google manage to capture Africa’s digital media market despite fierce competition?


For media enquiries, please contact:

Nidhi Singh
Assistant Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (91) 124 646 5499
E-mail: nidhi.singh@spireresearch.com

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