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Spire's past Spirethoughts appearances.

Potential of Indonesia’s OTT market
Covid-19 heightened desire for healthy food
M&A dealings in MENA
Cybersecurity in India
Affordable Internet lets Gen Z do more
Reaching Gen Z’s Digital Dollars

Digitalising Malaysia’s Franchise Industry

Malaysia’s Movement Control Order (MCO) measures to contain the spread of Covid-19 caused a substantial loss of income for the franchise industry. However, the country also recorded a 28.9% jump in online sales during this period, as it becomes the ideal alternative for consumers.

This prompted Malaysia Franchise Association’s (MFA) collaboration with Shopee, an online shopping platform. MFA aims to bring digital solutions to the country’s franchise industry as well as promote the products of local franchises to overseas market such as Indonesia, Singapore, the Philippines and Thailand, through the partnership.

How far will digitalising Malaysia’s franchise industry help it to recoup its losses?


For media enquiries, please contact:

Marie Teo
Manager, Group Marketing Communications
Spire Research and Consulting
Phone: (65) 6838 5355
E-mail: marie.teo@spireresearch.com

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