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Spire's six most recent Spirethoughts.

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Digital content in Hindi gaining momentum

To invest in Hindi content makes business sense. There are around 500 million Hindi speakers in India and across the globe. DB Corp Ltd. – India’s largest print media company – is pursuing this strategy.

Internet users in Hindi are on the rise in rural India where 87 million mobile-internet users and 134 million internet users are based (as of 2014).

However, developers find it difficult to create a standardized interface language setting and the lack of standard phonetic translations makes it harder to type Hindi characters. Moreover, with many other official languages across India, propagating Hindi content is still an uphill task.

Will Hindi digital content take off any time soon?


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