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Spirethoughts

Spire's six most recent Spirethoughts.

Will cost-effective compost rejuvenate African agriculture
Will compost turn out to be the magic mineral for African agriculture?
Will emerging countries dominate the pool of global megacities in futu...
Thumbnail_Will the tech sector create new employment opportunities for persons with disabilities
Will the tech sector create new employment opportunities for persons w...
Thumbnail_Spirethoughts_Can permanent research bases for human beings be built on the moon
Will 3D printing enable the construction of permanent facilities on th...
Will Africa become the latest global aviation hot-spot
Will Africa become the latest global aviation hot-spot?
Will air taxis become the latest urban transport innovation_
Will air taxis become the latest urban transport innovation?

Chocolate scent to increase book sales

Retailers might just use chocolate scent to induce shoppers to linger on in their bookstores to boost sales. Researchers in Belgium discovered that potential customers are more likely to end up with purchases if the store is filled with the scent of chocolate. Such pleasant scents can improve the store environment and lead the customers to explore stores more; often resulting in purchases.

Marketers could strategize by exploring different scents to lure customers. The scents used should correspond to the products on sale for more impact. For instance, a surf shop can consider having the scent of the salty smell of the sea to provide its customers a whole new shopping experience.

Which scent are you most drawn to?

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