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China’s smartphone market reaches saturation mode

Has China’s smartphone market reached its saturation point? As more consumers switch to touchscreen smartphones, growth in the market is becoming upgrade-oriented.

Shipment volumes to China fell by 4% during the first quarter of 2015 with a total of 98.8 million devices shipped – the lowest in six years. This drop reflects the changing nature of the country’s smartphone market – most consumers already own a smartphone and will switch only if there is an upgrade.

Industry players now rely on tech-savvy consumers who hit the stores right after an upgrade is launched. They must now focus on innovative ways of locking in their consumer pool to maintain sales figures.

Will China’s smartphone market bounce back?

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