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Cashing in on the cow economy

A startup in India aims to sell cow based products. Based in Mumbai, Cowpathy uses ingredients such as manure, clarified butter (ghee) and urine among others to make consumer products with high medicinal properties.

The company sells over 48,000 units of soaps that contain gooseberries, cow manure, lavender powder and orange peel. These are shipped out every month across 13 countries, including the US.

Will the use of animal by-products revolutionize the consumer goods industry in time to come?

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E-mail: nidhi.singh@spireresearch.com

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