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Spirethoughts

Spire's six most recent Spirethoughts.

Thumbnail_A global digital currency in the works_
A global digital currency in the works
E-Bikes are gaining ground around the world, amidst controversy
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Family cafés the answer to Finland’s aging society
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Eco-tourism creates ecological and economic benefits
Eco-tourism creates ecological and economic benefits

Asian consumers embrace local brands

With growing regional integration and rising incomes, more Asian consumers are choosing Asian brands against foreign brands.

Xiaomi, an Asian brand, outsold Apple in China in 2014 for the first time. Brunei based brand – Brunei Halal – recently opened stores in Malaysia targeting its Muslim population. The Indian government’s knowledge website initiative – known as Vikaspedia and offering content in 22 different local languages – is gaining ground. Taobao, Air Asia, Alipay, Huawei, Siam Cement, San Miguel, Tiger Beer and Indofood are other Asian brands that are on the march. They all hail from countries other than Japan, Korea and Taiwan, the traditional sources of Asian brands.

Will more Asian brands take the leap to become global brands as the top Japanese and Korean brands have become?


For media enquiries, please contact:

Nidhi Singh
Assistant Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (91) 124 646 5499
E-mail: nidhi.singh@spireresearch.com

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