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Spire's six most recent Spirethoughts.

Crude oil prices and the environment
Productivity & Efficiency – the new WFH buzzwords
Will Smart Health & Safety products ride Covid-19’s coattails?
Will Smart Health & Safety products ride Covid-19’s coattails?
Awareness and adoption of Sustainable Smart Technology
Technology security and privacy concerns have become critical to consumers
Technology security and privacy concerns have become critical to consu...
Airlines caught in Covid turbulence

Asia: The new hotspot for probiotic drinks


Asia-Pacific is the number 2 market for probiotic drinks after North America; generating about USD18 billion in sales annually.

The main reason why probiotic drinks sell best in countries like India, China and Japan, is probably because the regulations on health claims in Asian countries are not that stringent. For instance, though Yakult only entered the Indian market in 2008, it managed to increase its sales by at least 60 percent every year in the country. It also hopes to sell at least 10 million bottles of its fermented milk beverages per day in Japan alone in 2012, so as to push its annual global sales to 320 billion bottles.

It is expected that the global sales value of the probiotic drinks market will rise 51 percent to USD42 billion by 2016. Given the growing popularity of probiotic-enhanced products across Asia, this region presents ample scope for growth for fermented drink makers.

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