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Spire's six most recent Spirethoughts.

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American food culture lures Iranian consumers

American food culture continues to grip Iran. Homegrown versions of many American food trendsetters can be seen – Mash Donald’s being a primary example.

The U.S. and Iran share a complicated bond. As the Nuclear Deal worms its way to conclusion, the nation is feeling the effects of a renewed fascination for American consumerism.

There are numerous look-alikes of original food-service brands operating in Iran – like Kabooki Fried Chicken, Pizza Hat and Burger House.

There are currently no bona fide American food chains operating in Iran, thanks to the sanctions regime now in place. The Nuclear Deal might open a new market for American food-service franchises.

Will American fast food take Iran by storm?


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Nidhi Singh
Assistant Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (91) 124 646 5499
E-mail: nidhi.singh@spireresearch.com

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