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Spirethoughts

Spire's six most recent Spirethoughts.

Productivity & Efficiency – the new WFH buzzwords
Will Smart Health & Safety products ride Covid-19’s coattails?
Will Smart Health & Safety products ride Covid-19’s coattails?
Awareness and adoption of Sustainable Smart Technology
Technology security and privacy concerns have become critical to consumers
Technology security and privacy concerns have become critical to consu...
Airlines caught in Covid turbulence
M&A during Covid-19

African haircare industry surges ahead

The African hair care industry has been among the fastest growing across the content over the past few years. The market is expected to grow in value to USD761 million by the end of 2017.

Various factors are responsible for this steady growth, such as the global trend towards chemical-free hair products as well as growing acceptance of the natural texture and colour of African hair.

However, the pricing model is a challenge. Natural hair products are generally made with higher quality ingredients, unlike cheaper petro-chemical based ones. The battle to persuade consumers to pay higher prices has not yet been concluded.

Can Africa turbo-charge the global hair care industry?


For media enquiries, please contact:

Nidhi Singh
Manager, Group Corporate Communications
Spire Research and Consulting
Phone: (91) 124 646 5499
E-mail: nidhi.singh@spireresearch.com

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